1. Set up the accounts
Create and complete the accounts for DOL, Palsaik and Palbok.
About 1 week
Facebook · Instagram · TikTok · Douyin · YouTube
DOL × Palsaik · Palbok
Select a brand to view its marketing plan.
Group platform rollout
Each brand keeps its own accounts. The rollout stays shared, so the team can build content once and use it with purpose.
Timeline starts once account access for all three brands is ready.
Create and complete the accounts for DOL, Palsaik and Palbok.
About 1 week
Facebook · Instagram · TikTok · Douyin · YouTube
Select the best existing short videos and use them to start each feed.
Following 3 weeks
First phase · 2 short videos / week
Review the first uploads. Then decide the best video direction, plan the shoot and prepare longer videos when needed.
After the first 4 weeks
Next phase · 1 short / week + 1 longer video / 2 weeks