KIIPT
DOL × Palsaik

DOL Launch
Marketing Plan

Pre-launch. Launch week. Grab. Instagram event.

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01 · Pre-launch

Start one week before.

Three posts. Food first. Grab is mentioned early.

POST 01

Teaser Carousel

Reveal one hero dish, one page at a time.

POST 02

Behind the Scenes

Chef. Heat. Cooking. Plating.

POST 03 · 30/31 AUG

Opening Post

Tell people when and where to try DOL.

02 · Launch week

Show DOL in real life.

Food stays the hero. Film real orders, serving and customers eating.

Real customersOrder. Serve. Eat.
Menu ReelsShow the lunch dishes.
Grab remindersTell people they can order.
Other Visual Directions
DOL visual reference 1DOL visual reference 2DOL visual reference 3DOL visual reference 4DOL visual reference 5
03 · Mid-September

One-week Instagram event.

One simple challenge. Answer. Tag. Join the draw.

01Answer

Which pot makes the crispy rice base?

02Tag

Comment the correct answer and tag three friends.

03Join

Correct entries join the lucky draw.

See more

Instagram, one week. Correct answer: Stone Pot. Confirm prize, dates, terms and winner selection before posting.

Purpose
Build real followers and real profile interaction from the start.
Stone Pot Match event poster example
STONE POT MATCH · EXAMPLE
04 · Instagram Highlights

Keep the useful things easy to find.

DOL logo
dol.kl
Korean lunch at Palsaik Mid Valley
Menu
Menu
Try
Must Try
Eat
Dine In
Grab
Grab
MV
Visit Us
New
Updates
Add later: Lucky Draw, Reviews and BTS.
05 · Future plan

Start membership in mid-September.

Let people try DOL first. Start membership after one to two weeks. Run an event in October.

Suggested order: September membership first. October customer event after members have started to join.
KIIPT ONE membership poster example
KIIPT ONE MEMBERSHIP · EXAMPLE
Door reveal slide 1Door reveal slide 2Door reveal slide 3Door reveal slide 4Door reveal slide 5
Coming
Soon
Example only · swipe
POST 01 · TEASER CAROUSEL

Make people want lunch.

Use the supplied official tofu menu photo as a static teaser. The door opens slowly across five slides; the sixth slide is the Coming Soon message.

Teaser carousel slide 1
01
Teaser carousel slide 2
02
Teaser carousel slide 3
03
Teaser carousel slide 4
04
Teaser carousel slide 5
05
06Coming
Soon
Bibimbap behind the scenes visual exampleExample only
POST 02 · BEHIND THE SCENES

Show how it is made.

Use the behind-the-scenes footage already filmed. Organise the footage and select the strongest clip for this Reel.

  • Hands and ingredients.
  • Cooking action with heat or flame.
Opening CTA visual exampleExample only
POST 03 · OPENING CTA

Tell people where to try DOL.

Post on 30 or 31 August. Make the opening message simple and clear.

ON-SITE SHOOT

We will arrange a separate on-site shoot for this opening scene.

GRAB CTA

Final carousel slide: Order on Grab from 1 September.

Caption: Repeat the same Grab CTA clearly.